eVerse Litepaper

eVerse Litepaper Introduction

Today, the creator economy is an industry estimated to be worth 100 billion dollars. There are an estimated 50 million creators that make up the creator economy. Only 1-2% of these creators will make more than the average U.S. household income off their content – with a large chunk of their revenue going to the platforms they use to share their content.

At eVerse, we see flaws in these major content distribution platforms, like YouTube. For one, they exploit users and creators alike for their corporate benefit. It’s commonly known that when a platform is free to use, users are the product. This leads to the problems we see in video-sharing today – aggressive virilizing algorithms that benefit advertisers over fans and creators, ambiguous community guidelines and moderation policies that are arbitrarily enforced, and revenue streams that limit creators in their authentic expression, forcing them to make content for advertisers instead of their fans. Underneath all these issues are the centralized platforms themselves – which offer limited utility, are not carbon neutral, and keep the very individuals who use their platform far from their decision-making processes. 

We could go on about this – but our point won’t change. Social media as it stands is unfair, exploitative, and ambiguous in ways that prohibit the creative energy and individualism that drive the economy these platforms thrive on. That’s why we’re working to build a video sharing platform that’s better for everyone involved in the creator economy – from creators, to collaborators, to fans and participants. 

We’re starting with a best-in-class video streaming platform to watch and upload content. But that’s not to say we’re becoming the next TikTok – because we’re combining that with blockchain technologies to be more fair, more transparent, and to increase the earning potential of all participants in the creator economy – right down to users.