Charlotte Miller

Resume/CV

Things I’ve Done

 

Digital design

  • Designed new visual identity for FFWD dating, overseeing implementation of design changes across website, social platforms, and in the app itself.

  • Created and managed messaging flows on the user facing side of the app, as well in the backend, for all parts of the user experience.

  • Oversaw improvements to FFWD mobile app, which increased engagement by over 30%.

Copywriting and Technical Writing

  • Advanced to primary copywriter for web3 gaming/social startup after producing excellent copy across media including email marketing, social media, white-papers, academic articles, blog posts, and pitches.

  • Skilled with SEO best practices, confident writing blogs to increase web traffic.

  • Authored messaging related to moderation and onboarding for all FFWD users, both in the form of emails and in in-app messages.

Marketing, Social Media, and Content

  • Used independent research to inform successful social media strategy across verticals: health, relationships, education, technology, gaming, and web3.

  • Comfortable creating and collaborating on visual and text content, content calendars, and with community management– with primary focuses on Instagram and Twitter.

  • Extensive experience in email marketing, having launched several successful email marketing campaigns for eVerse, D&S Agency, and FFWD, maintaining over a 40% open rate and a 30% click-through-rate overall.

  • Confident creating flows in marketing softwares such as Mailchimp, Hubspot, Apollo.io, and OneSignal.

  • Experience in Event Marketing and Management, as well as Influencer and Social Strategy. Led both event marketing and social outreach efforts for FFWD dating.

  • Experience creating and implementing growth marketing strategies. Currently working with Champ to grow their presence on college campuses across the United States.

Quantitative, Qualitative, and User Research

  • Completed a range of research projects to inform consultations and marketing strategy, from DEI research and competitive analysis for a financial services company, to market fit and user experience research for a web3 gaming/content startup.

  • Awarded the Harold C. Bohn Prize in Anthropology for exceptional mixed-method undergraduate research on intimacy during the pandemic at Hamilton College.

Education

  • Hamilton College

    • Bachelor of the Arts in Anthropology and Hispanic Studies

    • 3.93 GPA

    • Summa Cum Laude

    • Phi Beta Kappa

    • Bahn Prize in Anthropology

  • Hamilton College Academic Year in Spain

  • Rye High School

  • Lick-Wilmerding High School

 

Work Experience

  • Director of Partnerships and user acquisition, Product lead, ffwd dating

    • First hire at high-growth dating app, initially brought on to oversee user acquisition efforts in the NYC area. Role expanded to cover user retention, prompting independent redesign of the digital app and webpage, as well as complete takeover of socials. Changes drove over 5000 downloads, and user engagement and retention increased over 75%.

  • UNIVERSITY PROGRAM MANAGER, CHAMP

    • Overseeing university affiliate marketing efforts for Champ, a new player in the men’s sexual wellness space.

  • MArketing Manager, eVerse

    • Oversaw digital marketing efforts for eVerse, a web3-backed content and social platform

  • Auxiliar de Conversación, Comunidad de Madrid

    • Selected by Spanish Government to serve as English Teacher in 4 different rural schools, with students ages 2-12.

  • Equestrian Activities Manager, Hotel Refugio Prategiano

    • Hotel Rifugio Prategiano is an Italian Agriturismo serving international clientele. Taught riding lessons to newcomers and took clients and their families on hours-long trekking rides. Assured rider and mount safety (and fun!)

  • Teaching Assistant, Hamilton College

    • Selected based on coursework excellence to plan and lead bi-weekly TA sessions for intro level Spanish students.

  • Digital Media Intern, D&S Agency

    • Assisted in digital marketing (social, email) campaigns for D&S Agency — a brand development agency uplifting small-business owners.

  • Digital Education Intern, Centro Joven con Atención a la Sexualidad

    • Gave sexual health consultations in Madrid-based youth clinic, and ran digital education campaigns on social media.

  • Digital Marketing Intern, LuminousStudios

    • Assisted with content production and marketing efforts for LuminousStudios, a Video Production company tailored toward start-ups and crowd-funding.

  • Marking Intern, Epiq

    • Assisted digital marketing efforts and conducted competitive market research.