Work Experience

Fast Forward Dating – New York, NY

Chief of Staff | Apr. 2024 – Present

• Led engineering hiring and onboarding, bringing Quality Assurance Lead and 3 interns to QA test, decreasing go-live time by 11%.

• Oversaw CRM transition from OneSignal to CleverTap; established user communication workflows to improve retargeting efficiency from 15% to 28% conversion rate, resulting in improved user retention (5% to 11%) and increased in-app engagement.

Product Lead | Oct. 2023 – Present

• Improved app user experience by introducing Fast Forward Trial — an extended onboarding experience that reduced week one drop-off rates by 32% between Q3 2023 and Q2 2024 by allowing users to try out the app without creating a permanent profile.

  • Overhauled processes for product development, working closely with engineering team to implement clear prioritization of tickets, bringing development timeline down over 38% between Q4 2023 and Q3 2024.

  • Led Fast Forward for Android development program, from product design and adaptation, through mobile-app software development and QA testing, and ultimately to national launch. Entire project completed 6 weeks ahead of the expected date.

Growth Lead | Apr. 2023 – Oct. 2023

• Developed partnership network in NYC, working across entertainment, restaurant, and fitness sectors, scaling to first 5k users.

  • Negotiated marketing campaign with Outfront Media; launched billboards in 50+ NYC subway stations, leading to 75% increase in downloads over first month.

Champ - New York, NY

Director of Campus Growth | Jun. 2024 – Present

• Engaged over 1,500 healthcare professionals through targeted email outreach, facilitating the distribution of 390k+ units of product on campuses around the United States.

  • Established brand ambassador program in California and Chicago to support local events and product

  distribution, generating organic content for the brand, and putting product in the hands of thousands of university-age consumers.

  • Designed and oversaw summer internship program, hiring and training 2 interns in our target demographic to help inform strategy, and support social media, marketing, and outreach efforts.

Affiliate Marketing Lead | Oct. 2023 – Jun. 2024

• Established an ambassador program in California, implementing clear guidelines and onboarding processes to support ongoing engagement.

• Scaled ambassador program to Colorado, Connecticut, and Illinois.

Education

• Hamilton College

  • Bachelor of the Arts in Anthropology and Hispanic Studies

  • 3.93 GPA

  • Summa Cum Laude

  • Phi Beta Kappa

  • Bahn Prize in Anthropology

Previous Experiences…

MArketing Manager, eVersE — 2022-2023

• Oversaw digital marketing anchors copywriting efforts for eVerse, a web3-backed content and social platform

Auxiliar de Conversación, Comunidad de Madrid — 2021-2022

• Selected by Spanish Government to serve as English Teacher in 4 different rural schools, with students ages 2-12.

Equestrian Activities Manager, Hotel Refugio Prategiano — 2021

• Hotel Rifugio Prategiano is an Italian Agriturismo serving international clientele. Taught riding lessons to newcomers and took clients and their families on hours-long trekking rides. Assured rider and mount safety (and fun!)

Teaching Assistant, Hamilton College — 2020-2021

• Selected based on coursework excellence to plan and lead bi-weekly TA sessions for intro level Spanish students.

Digital Media Intern, D&S Agency — 2020

• Assisted in digital marketing (social, email) campaigns for D&S Agency — a brand development agency uplifting small-business owners.

Education Intern, Centro Joven con Atención a la Sexualidad — 2020

• Gave sexual health consultations in Madrid-based youth clinic, and ran digital education campaigns on social media.

Digital Marketing Intern, LuminousStudios — 2019

• Assisted with content production and marketing efforts for LuminousStudios, a Video Production company tailored toward start-ups and crowd-funding.

Marketing Intern, Epiq — 2018

• Assisted digital marketing efforts and conducted competitive market research.

Skills

Community and Partnerships

• Skilled in managing communications and providing excellent customer service to stakeholders, including clients, investors, and ambassadors.

• Experience in Event Marketing and Management, as well as Influencer and Social Strategy. Led both event marketing and social outreach efforts for FFWD dating.

Marketing, Social Media, and Content

• Skilled in crafting targeted messages that resonate with various audiences — from PR for influencer marketing campaigns, to re-targeting journeys for user retention.

• Comfortable creating and collaborating on visual and text content, content calendars, and with community management– with primary focuses on Instagram and Twitter.

• Extensive experience in email marketing, having launched several successful email marketing campaigns for eVerse, D&S Agency, and FFWD, maintaining over a 40% open rate overall.

• Confident creating flows in marketing softwares such as Mailchimp, Hubspot, Apollo.io, and OneSignal.

Administrative & Project Management

• Proficient in managing data, scheduling, meeting facilitation, and cross-functional projects to ensure smooth operations.

• Skilled in CRMs (Hubspot, OneSignal, and Clevertap), project tools (Trello, Notion), and optimizing workflows for accuracy and efficiency.

Digital design

• Designed new visual identity for FFWD dating, overseeing implementation of design changes across website, social platforms, and in the app itself.

• Oversaw improvements to FFWD mobile app, which increased engagement by over 30%.

Copywriting and Technical Writing

• Advanced to primary copywriter for web3 gaming/social startup after producing excellent copy across media including email marketing, social media, white-papers, academic articles, blog posts, and pitches.

• Authored messaging related to moderation and onboarding for all FFWD users, both in the form of emails and in in-app messages.