Work Experience
Fast Forward Dating – New York, NY
Chief of Staff | Apr. 2024 – Present
Led retargeting efforts across digital channels, boosting user retention by 15%.
Led engineering hiring and onboarding efforts, bringing on additional talent to QA test, bringing down time to go live 11%.
Oversaw CRM transition from OneSignal to CleverTap, and established structured user communication workflows to improve retargeting efficiency.
Product Lead | Oct. 2023 – Present
Improved app user experience by introducing Fast Forward preview, and Fast Forward Trial — an extended onboarding experience that reduced week one drop-off rates by 32% between Q3 2023 and Q2 2024.
Overhauled processes for product development, working closely with engineering team to implement clearer prioritization of tickets, bringing development timeline down over 38% between Q4 2023 and Q3 2024.
Led Fast Forward for Android development program, from product design and adaptation, thru development and QA test, and ultimately to national launch. Entire project completed within a 6-week timeline.
Growth Lead | Apr. 2023 – Oct. 2023
Brought on to develop a business partnership network in New York City, working across entertainment, restaurant, bars, and fitness to run promotions and events.
Negotiated OOH Marketing Campaign, spanning 50+ NYC subway stations.
Champ - New York, NY
Director of Campus Growth | Jun. 2024 – Present
Developed partnerships with 30 colleges and engaged over 1,500 healthcare professionals in outreach programs.
Scaled ambassador program to Colorado, Connecticut, and Illinois.
Affiliate Marketing Lead | Oct. 2023 – Jun. 2024
Established an ambassador program in California, implementing clear guidelines and onboarding processes to support ongoing engagement.
Education
Hamilton College
Bachelor of the Arts in Anthropology and Hispanic Studies
3.93 GPA
Summa Cum Laude
Phi Beta Kappa
Bahn Prize in Anthropology
Previous Experiences…
MArketing Manager, eVersE — 2022-2023
Oversaw digital marketing efforts for eVerse, a web3-backed content and social platform
Auxiliar de Conversación, Comunidad de Madrid — 2021-2022
Selected by Spanish Government to serve as English Teacher in 4 different rural schools, with students ages 2-12.
Equestrian Activities Manager, Hotel Refugio Prategiano — 2021
Hotel Rifugio Prategiano is an Italian Agriturismo serving international clientele. Taught riding lessons to newcomers and took clients and their families on hours-long trekking rides. Assured rider and mount safety (and fun!)
Teaching Assistant, Hamilton College — 2020-2021
Selected based on coursework excellence to plan and lead bi-weekly TA sessions for intro level Spanish students.
Digital Media Intern, D&S Agency — 2020
Assisted in digital marketing (social, email) campaigns for D&S Agency — a brand development agency uplifting small-business owners.
Education Intern, Centro Joven con Atención a la Sexualidad — 2020
Gave sexual health consultations in Madrid-based youth clinic, and ran digital education campaigns on social media.
Digital Marketing Intern, LuminousStudios — 2019
Assisted with content production and marketing efforts for LuminousStudios, a Video Production company tailored toward start-ups and crowd-funding.
Marketing Intern, Epiq — 2018
Assisted digital marketing efforts and conducted competitive market research.
Skills
Community and Partnerships
Skilled in managing communications and providing excellent customer service to stakeholders, including clients, investors, and ambassadors.
Experience in Event Marketing and Management, as well as Influencer and Social Strategy. Led both event marketing and social outreach efforts for FFWD dating.
Marketing, Social Media, and Content
Skilled in crafting targeted messages that resonate with various audiences — from PR for influencer marketing campaigns, to re-targeting journeys for user retention.
Comfortable creating and collaborating on visual and text content, content calendars, and with community management– with primary focuses on Instagram and Twitter.
Extensive experience in email marketing, having launched several successful email marketing campaigns for eVerse, D&S Agency, and FFWD, maintaining over a 40% open rate overall.
Confident creating flows in marketing softwares such as Mailchimp, Hubspot, Apollo.io, and OneSignal.
Administrative & Project Management
Proficient in managing data, scheduling, meeting facilitation, and cross-functional projects to ensure smooth operations.
Skilled in CRMs (Hubspot, OneSignal, and Clevertap), project tools (Trello, Notion), and optimizing workflows for accuracy and efficiency.
Digital design
Designed new visual identity for FFWD dating, overseeing implementation of design changes across website, social platforms, and in the app itself.
Oversaw improvements to FFWD mobile app, which increased engagement by over 30%.
Copywriting and Technical Writing
Advanced to primary copywriter for web3 gaming/social startup after producing excellent copy across media including email marketing, social media, white-papers, academic articles, blog posts, and pitches.
Authored messaging related to moderation and onboarding for all FFWD users, both in the form of emails and in in-app messages.